How To Write A Marketing Resume That Will Push You To The Top


Writing a marketing resume is always a challenge, considering you're always competing with other job applicants who are probably more experienced and/or educated.

It's usually even more difficult for fresh or unemployed graduates. In many of these cases, applicants often insert irrelevant skills and other information, in efforts to bulk out the resume. And even though this might make your resume seem bigger and identifiable in a pile of applications, it's one of the surest ways to get your application tossed out even before the interview.

A good marketing resume is specific, objective, and clearly defines your value proposition. If these sound like rocket science, don't freak out. In this post, we'll take you through a simple how-to guide and share some tips for writing a marketing resume that will stand out from the rest.

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How To Write A Marketing Resume


Define your niche

Marketing is a wide field, with each field demanding a different set of skills. For instance, a campaign management position will require someone with exceptional organizational skills. On the other hand, a direct response marketer will be required to have good numeracy skills.

By defining your niche early on (ideally before embarking on a job hunt), it'll be easier for you to demonstrate specific skills required for different roles in the marketing industry.

Know your target

If you're a marketer, you probably know the importance of defining your target audience. Knowing your audience enables you to create a marketing campaign with specificity, which increases the chances of your message landing on the intended recipients.

The same idea also applies when crafting your marketing resume. Determine who will be reading your resume because then you'll be able to customize the content and overall message on your resume to suit them. Is it a company looking for someone to fill a position in their marketing department to help boost sales or is a brand looking to add on to a marketing team?

Once you've discovered who the company is, determine what kind of position they want to fill and the probable set of skills required. For instance, does the job involve traditional marketing, digital marketing, or a mix of the two? Are there specific skills or attributes mentioned in the job description that applicants must have like, for instance, social media marketing, email marketing or inbound marketing?

Armed with this information, look for the most relevant skills sets, keywords, and portions of your background to include when crafting your resume. This will also help you weed out any information that may not be interesting or relevant for the recruiter.

Describe what makes you stand out from the crowd

Once you've defined the nature of the job and the type of company you're applying to, you need to describe personal traits that make you stand out from the crowd. With every job application, you must assume that recruiters will be going through dozens of applications, including yours. As such, it's very important for you to show recruiters that you're not just any other marketer.

One of the ways you can make your resume stand out is by developing and illustrating your value proposition. This is a unique mix of skills, background, and personal attributes that make you special. It could be that one year you took as a volunteer marketer that drew you into the world of marketing. Or the fact that every video you create always goes viral on social media.

Remember, your value proposition doesn't have to be crazy, expensive, or exquisite. Just make sure it's special and original.

There are many ways you can go about writing your marketing your resume to make it stand out. The following tips and suggestions should help you polish up your resume for greatness. Remember to check out the sample marketing resume at the end of this post to help you get started.

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Posted by to Resume Tips

Published Jan 11,2018 19:59 pm / Updated Nov 02,2018 17:23 pm

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